“[The related-party transaction clause in the amendment rules] can impact the sale of retailers like Amazon. It will not be able to sell its products under brand names such as AmazonBasics, Cloudtail or sell through other brands where it holds a stake,” Gayathri Prajit, founding partner of Chelton Legal, told Inc42.

Read more:
https://inc42.com/features/amazon-flipkart-in-festive-sales-war-whats-happening-and-how-they-have-prepared/#:~:text=%E2%80%9C%5BThe%20related%2Dparty,Legal%2C%20told%20Inc42.